I ask myself this question every time I watch a completely unrealistic tampon commercial, and apparently so does UbyKotex. Their beyond brilliant, television advertisement above, seriously deserves a round of applause. Its so refreshing seeing a brand such as this, coming up with a humorous and clever ad that uses sarcastic humor to reach consumers. I truly believe that the most effective ads are the ones that are somewhat truthful and honest. A perfect example of a powerful and fearfully honest media campaign is the Montana Meth Project. This organization has created some of the most scary, sad, and brutally honest television ads I have ever seen. They use fear and emotion to reach an audience, and achieve impact. One hard-hitting t.v. ad that they use that gives me goose bumps every time I watch it, is the " Just Once" ad seen below.
Not only do these ad campaigns speak the truth, but they are effective at getting their message out to their intended target audience. They grab your attention right from the beginning and hold onto it until the very end of the ad. They use humorous and fearful sarcasm to get their message out to consumers. Not only is this pardon my french "ballsy" but it is creative and out of the box.
The truth works. Period.
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